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HP has launched a new laptop computer with a bigger monitor and keyboard with larger letters. The company uses this model to target senior communities. The company targets 13 cities in the United States
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HP has launched a new laptop computer with a bigger monitor and keyboard with larger letters. The company uses this model to target senior communities. The company targets 13 cities in the United States with high populations of seniors. This scenario exemplifies which type of market segmentation

User Caleb Denio
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17 votes
17 votes

Answer:

Geodemographic segmentation

Step-by-step explanation:

Dividing potential customers into groups based on their lifestyles

User Sayan Malakshinov
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