Question

The three types of buying situations Question 18 options: are theoretical and have little relation to what happens in the real world. suggest that B2B sellers should develop one marketing mix to use for all situations. require business sellers to be consistent in their marketing mixes. create confusion among B2B sellers. call for different marketing and selling strategies.

Answer 1

call for different marketing and selling strategies.

Step-by-step explanation:

Remember, the three types of buying situations are;

1. new buys,
2. modified rebuys, and
3. straight buys.

For example, in the new buy situation, a single organization is the first to buy a particular product or service, Hence, we would expect the provision of more product and service descriptions than in a straight rebuy situation where the organization is already familiar with the products and just simply reorders an existing product or service from preferred suppliers.