Question

multiple select question select all that apply for which reasons would marketers consider a cross-cultural analysis important? (check all that apply.) multiple select question. it tells marketers which organizational structures are most efficient. it tells marketers what is represented by symbols. it tells marketers what a society values. it tells marketers what industries operate on a global scale. it tells marketers what customs are considered normal and expected.

Answer 1

Cross-cultural analysis in marketing is crucial for understanding a society's values, decoding the meaning of symbols in different cultures, and knowing the customs and norms considered normal and expected in diverse cultures. It helps marketers to design products, services, and strategies that resonate with varying cultural values and norms.

Step-by-step explanation:

Marketers consider a cross-cultural analysis important mainly for three reasons:

• Understanding Society's Values: Cross-cultural analysis helps marketers understand what a society values. This is crucial in developing products, services, and marketing strategies that align with these values to effectively meet customer needs and expectations.

• Decoding Symbols: Symbols carry different meanings in different cultures. Thus, cross-cultural analysis provides insights into what is represented by symbols in various cultures. Such an understanding assists marketers in creating culturally sensitive and effective communication messages.

• Knowing Customs and Norms: By undertaking cross-cultural analysis, marketers can understand the customs that are considered normal and expected in different cultures. This helps in crafting marketing strategies that respect these customs and ultimately resonate better with the target audience.

While the organizational structure and global industries are important, they are broadly part of strategic business analysis but not specific only to cross-cultural analysis.

Learn more about Cross-Cultural Analysis