Question

Analytical CRM supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers. Group of answer choices True False

Answer 1

The statement is false. Analytical CRM focuses on data analysis for strategic insights and does not support the day-to-day transactional processing involved with operational CRM.

Step-by-step explanation:

The statement that analytical CRM supports traditional transactional processing for day-to-day front-office operations and deals directly with customers is false. Analytical CRM refers to the component of CRM that deals with the analysis of customer data and behavior for strategic insights. For example, analytical CRM can help identify customer buying patterns, segment customers for targeted marketing campaigns, and measure customer satisfaction.

It is more concerned with gathering and analyzing customer information, creating detailed customer profiles, predicting future buying behaviors, and making informed business decisions. In contrast, operational CRM is what supports transactional processing and involves the day-to-day interactions with customers, including sales, customer service, and marketing processes.

Answer 2

Analytical CRM is falsely associated with supporting the day-to-day front-office operations in question. It focuses on analyzing customer data, unlike operational CRM which supports customer-facing processes like sales and service.

Step-by-step explanation:

The statement that analytical CRM supports traditional transactional processing for day-to-day front-office operations is false. Analytical CRM is designed to deeply analyze customer data and behaviors, support business decisions, and enhance customer relationships through understanding these analytics. The systems that deal directly with the customers on a day-to-day basis are supported by operational CRM, which focuses on automating customer-facing processes such as sales, marketing, and customer service.