Question

Task 1: An advertising technique that uses a new kind of technology to communicate its

message
Type your reponse here:


Task 2:
An advertising technique that is most effective at the point of sale (i.e. at the moment the
customer purchases the product)
Type your reponse here:


Task 3:
A real-world case study of a company that was legally penalized for making false advertising
claims
Type your reponse here:

Answer 1

Task 1: Contextual Advertising

Task 2: Point of Sale Promotional Advertising technique

Task 3: Airborne Herbal supplement that claimed to have the keep germs and bacteria to prevent common cold and flu

Step-by-step explanation:

Task 1

Contextual advertising is a form of advertising that uses automated systems that references the identity and he content of the opened page to select and serve adverts on mobile platforms, websites and browsers, including on newly developed social media applications

AdSense is an example of contextual advertising

Task 2

Promotional marketing and advertisement are desirous to customers interested in buying more for less and includes 'deals', 'favorite items', and 'new arrivals'

Task 3

False advertising includes the making of insufficiently verified claims about products that can lead to being legally penalized

The effectiveness of Airborne to keep germs off germs away was being questioned by the Center for Science in Public Interest, due to the non existence of standard scientific studies to support the claim