Question

The Play It Again Sports chain carries all kinds of sports equipment at much lower prices than the typical sporting goods store. Typically, merchandise sold in the store has little, if any, wear. Being both a place for people to get rid of unwanted equipment and a source for people to buy affordable equipment and a source of new-to-you equipment,what is Play It Again Sports emphasizing? A) geographic lifestyles.B) public relations.C) the family life cycle.D) positioning.

Answer 1

D) positioning.

Explanation:From the question we are informed about The Play It Again Sports chain who carries all kinds of sports equipment at much lower prices than the typical sporting goods store. Typically, merchandise sold in the store has little, if any, wear. Being both a place for people to get rid of unwanted equipment and a source for people to buy affordable equipment and a source of new-to-you equipment. In this case, Play It Again Sports is emphasizing positioning.

Positioning can be regarded as concept used by companies which involves association as well as development of a mental position in public consciousness concerning their brand as well as their products and services. minds of are usually been stuffed with different information, therefore it is important to choose a unique position in peoples mind.