Final answer:
Experimentation in the design-thinking process typically occurs during the testing or evaluation phase, following the initial concept generation and exploration steps. Prototypes are created and rigorously tested to identify any design flaws and to refine the design through multiple iterations until it meets the desired criteria.
Step-by-step explanation:
Experimentation in Design-Thinking Process
The phase of the design-thinking process where experimentation occurs is during the 'testing' or 'evaluation' stage. This is after the 'Explore Possibilities' step, where a range of design concepts have been generated and explored for their viability. Once a concept is selected, it moves into the experimentation phase, where the design is prototyped and rigorously tested. This stage may involve prototyping, testing, and refining the design based on the results. During this critical phase, weaknesses and potential improvements are identified, leading to successive iterations until an optimal design is achieved.
Experimentation is a part of the scientific method and is essential in validating hypotheses about the design's functionality and performance under controlled conditions. This stage is iterative and may redirect the design team back to the concept generation phase if the current design fails to meet the criteria or constraints. The ultimate goal of experimentation is to achieve a design that is both feasible and effective in addressing the problem at hand.