"Supermarket euphemism" refers to the use of language in the marketing and advertising of products, particularly in supermarkets, to make them sound more appealing, healthier, or attractive to consumers, often by downplaying less desirable aspects or exaggerating positive ones. It's a form of persuasive language that aims to influence consumer choices. Here are some examples:
1. "Natural Flavors": This term is often used to describe additives that enhance the taste of a product, even if they are not derived from natural sources.
2. "Low-Fat": Products labeled as "low-fat" may indeed have reduced fat content compared to the regular version, but they may compensate with added sugars or other less healthy ingredients.
3. "Lightly Sweetened": This can mean a product contains a significant amount of sugar but less than the regular version. It doesn't necessarily mean it's low in sugar overall.
4. "Made with Real Fruit": While a product may contain real fruit, it doesn't necessarily mean it's a significant or healthy portion of the product. It could be a small amount mixed with other less healthy ingredients.
5. "Whole Grain": Products labeled as "whole grain" may still contain a mix of whole and refined grains. It's essential to check the ingredient list for the percentage of whole grains.
6. "Farm Fresh": This term suggests freshness and quality but doesn't necessarily mean the product is sourced from a local farm or is exceptionally fresh.
7. "Artisanal" or "Craft": These terms imply that a product is handmade or produced by skilled artisans, but in reality, they are often mass-produced.
8. "No Added Sugars": While a product may not have added sugars, it can still be high in natural sugars from ingredients like fruit.
In essence, "supermarket euphemism" involves using language to present products in a positive light, potentially misleading consumers by making them think a product is healthier, fresher, or more natural than it may be. Consumers need to be critical and look beyond these marketing terms, checking nutritional labels and ingredient lists to make informed choices.