Option 1: True
Marketing mix decisions should ideally have two characteristics: consistency and timeliness. Consistency means that the various elements of the marketing mix (product, price, place, and promotion) should align with each other and with the overall marketing strategy. Timeliness means that these decisions should be made in a timely manner to respond to market conditions and changes effectively. Maintaining both consistency and timeliness in marketing mix decisions is crucial for a successful marketing strategy.