Answer:
True.
A marketing strategy and action plan are indeed defined as specific activities outlined to meet the venture's business plan goals and objectives. These plans lay out the tactics and steps that a business intends to take to achieve its marketing objectives, which are aligned with the broader goals and objectives outlined in the business plan. The marketing strategy and action plan provide a roadmap for how the venture will reach its target market, promote its products or services, and achieve its desired outcomes.
Step-by-step explanation: