Final answer:
An advantage that direct mail has over catalogs is that it can be personalized for each recipient, allowing businesses to tailor their marketing materials to the specific interests and demographics of individuals.
Step-by-step explanation:
An advantage that direct mail has over catalogs is that direct mail can be personalized for each recipient. Direct mail allows businesses to tailor their marketing materials to the specific interests and demographics of individual recipients, increasing the likelihood of a response or purchase. This level of personalization is not possible with catalogs, which are typically mass-produced and distributed to a wide audience.
For example, a clothing retailer can use direct mail to send different promotions to male and female customers, showcasing products that are more likely to appeal to their respective demographics. This targeted approach can result in higher conversion rates and a better return on investment for the retailer.
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