Answer: The correct answer is C. Target marketing focuses on specific customers, while mass marketing aims at an entire market.
Step-by-step explanation:
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Target marketing is a strategy that involves identifying and focusing on a specific group of customers who have similar characteristics, needs, and preferences. By understanding the specific needs and wants of these customers, companies can tailor their marketing efforts and messages to appeal directly to them. This approach allows for more effective communication and higher chances of converting customers.
On the other hand, mass marketing aims to reach the entire market without segmenting it. It involves creating a universal marketing message that is intended to appeal to a broad audience. This strategy is often used for products or services that have mass appeal and do not require specific targeting.
To illustrate the difference, let's consider an example. Suppose a company sells skincare products. In a target marketing approach, the company may identify that its products are most popular among young adults with oily skin. They would then create marketing campaigns and messages specifically tailored to this target audience, emphasizing the benefits of oil control and offering promotions that resonate with their needs.
In contrast, in a mass marketing approach, the company would create a general marketing campaign for its skincare products without targeting any specific group. The messages and promotions would be broad and applicable to a wide range of customers, without focusing on the specific needs or preferences of any particular segment.
Overall, target marketing allows for more personalized and effective marketing efforts, while mass marketing takes a more generalized approach to reach a larger audience.