Answer: Shrinkflation.
Explanation: Kellogg's reducing box sizes to avoid a price increase is an example of shrinkflation. Shrinkflation is a marketing strategy in which companies reduce the size of their products while keeping the price the same. This can be done by reducing the amount of product in a package, changing the shape of the package, or using less expensive ingredients.
Shrinkflation is often used by companies to avoid raising prices, which can be unpopular with consumers. However, it can also be used to mislead consumers into thinking that they are getting the same amount of product for the same price.
There are a number of reasons why companies might use shrinkflation. One reason is to offset rising costs, such as the cost of raw materials or transportation. Another reason is to increase profits. By reducing the size of their products, companies can keep the price the same but sell fewer units, which can lead to higher profits per unit.
Shrinkflation can be a problem for consumers because it can make it difficult to compare prices between different products. It can also lead to consumers overspending, as they may not realize that they are getting less product for the same price.
Consumers can protect themselves from shrinkflation by being aware of the problem and by comparing prices carefully. They should also be mindful of the size of the package when they are making a purchase.