Final answer:
A 5.38% decrease in price would be consistent with a 7% increase in the quantity demanded given a price elasticity of demand of 1.3. This information would guide a company on pricing decisions: with an elasticity above 1, decreasing price can lead to higher revenue, as increased sales offset the lower price.
Step-by-step explanation:
If the price elasticity of demand for a good is about 1.3, then this suggests that the good is relatively elastic. As a result, the quantity demanded is responsive to changes in price. To understand the consequences of a 7 percent increase in quantity demanded, we should consider what change in price would lead to such an increase.
Using the formula for elasticity which is:
Price Elasticity of Demand (PED) = (Percentage Change in Quantity Demanded) / (Percentage Change in Price)
We can plug in the known elasticity of 1.3 and the percentage change in quantity demanded of 7 percent to solve for the required percentage change in price. It follows that:
1.3 = (7%) / (Percentage Change in Price)
Therefore:
Percentage Change in Price = (7%) / 1.3
Percentage Change in Price ≈ 5.38%
A 5.38 percent decrease in price would be consistent with a 7 percent increase in the quantity demanded when the price elasticity of demand is 1.3.
In a practical sense, if a company had a product with a demand elasticity of 1.4, they would be advised to lower its price because the increase in the amount sold would compensate for the lower price, as compared to if the elasticity were 0.6, in which case they should increase the price because the increase in revenue from a higher price outweighs the loss from selling fewer units. If the elasticity were 1, they would maximize their total revenue by maintaining the current price.