This question seems to be incomplete. However, there´s enough information to find the right answer.
Answer: Glittering generalization
Step-by-step explanation:
Glittering generalization is a type of advertising technique that uses imprecise, broad observations to engage the audience through their beliefs and values. hey really don't say anything substantive. The best example of this technique is a slogan, which makes big claims without really stating anything substantive. For example, a political slogan such as "This is the Party of the people" presents a vague idea able to compel the audience without providing any evidence or substantial information.