Answer:
Negative stereotypes can have harmful consequences for the quality of life of older adults and can also result in a major loss to society. With increases in life expectancy as well as reduced infirmity, many adults are aging well, but negative stereotypes of aging may put society at risk for losing the contributions of these vital and knowledgeable people. The potential individual and social effects underscore the need to understand the content of aging stereotypes in terms of their accuracy and applications. It is especially important to understand how negative stereotypes exacerbate poor performance in areas in which decline is real. That is, beliefs that memory is bad in old age can reduce motivation when increased motivation is needed instead. A framework for predicting and interpreting individuals' behavior is imperative to understand how aging stereotypes drive behavior in both positive and negative ways.
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