Answer:
Option 3: Outdoor advertising (billboards) matches the company's media plan goals the best.
Here's why:
1. **Seasonal Flexibility:** Outdoor advertising, such as billboards, allows the store to display their Halloween-themed advertisements during the Halloween season and take them down afterward easily. This aligns with the need for seasonally flexible advertising.
2. **Flighting Approach:** Billboards can be used in a flighting approach by running them during specific high-traffic times, such as weekends or leading up to Halloween. This approach ensures that the advertising is effective during key periods without the need for constant advertising throughout the year.
3. **Broadcasting to a Mass Market:** Billboards have the advantage of reaching a mass market as they are visible to a wide range of people who pass by them daily. They can effectively broadcast the store's marketing message to a broad audience without being limited to a specific demographic.
4. **Cost-Effective:** While TV commercials may be expensive, billboard advertising can be relatively cost-effective, especially when compared to television advertising. It allows the store to reach a wide audience without breaking the budget.
Option 1 (Television commercials) might be effective but could be expensive and less seasonally flexible. Option 2 (Social media advertising) could work well for targeting specific demographics but might not reach a broad mass market as effectively as billboards. Option 4 (Email marketing) is more targeted and may not be as effective for reaching a mass market or being seasonally flexible as billboards.
Step-by-step explanation: