Question

Which 2-3 tactics from the article do you think are more commonly used by social media influencers? A) Video content and giveaways B) Podcasting and billboards C) Email marketing and radio ads D) Product endorsements and newspaper ads

Answer 1

The most common tactics used by social media influencers are video content and giveaways, along with product endorsements. These methods engage audiences interactively and capitalize on the influencer's reach and credibility.

Step-by-step explanation:

The tactics more commonly used by social media influencers are likely to be video content and giveaways (A) and product endorsements (D). In the context of social media campaigns, influencers often rely on engaging visual content, like videos, to capture their audience's attention. Coupled with this, giveaways can present an effective method for boosting engagement and reaching a wider audience. Additionally, product endorsements allow influencers to showcase specific products directly to their followers, leveraging their credibility and influence.

When considering political campaigns, these same strategies are often employed. Video content can provide a dynamic way to convey messages, and targeted promotions like giveaways can encourage audience participation. Endorsements, though more commercial in intent, can be paralleled with public support from influential figures within the political sphere.

Social media strategy in political campaigns often includes using demographics to refine the approach. Younger, tech-savvy audiences may respond better to online advertising and social media efforts, whereas older constituents might be more influenced by traditional media. However, social media and internet strategies are generally regarded as more cost-effective and capable of reaching a broader audience with a tendency towards being more educated and professional.

Answer 2

The most commonly used tactics by social media influencers are video content and giveaways because of their high engagement and broad reach. Influencers tend to opt for strategies that target specific demographics effectively on the Internet and social media.

Step-by-step explanation:

The tactics more commonly used by social media influencers among the options given would be video content and giveaways (A). Influencers and ambassadors have become pervasive in the social media landscape, often bolstered by companies sponsoring them or offering free products for promotion.

The Internet and social media campaign strategies have proven to be cost-effective and efficient in reaching a younger, more educated, and technologically savvy demographic.

Video content is vastly favored due to its high engagement rate and shareability, which allows it to reach a broad audience quickly. Giveaways are another common tactic as they encourage audience participation and interaction,

leading to increased visibility and potentially virality for the influencer's content. Influencers use these strategies to effectively target particular demographics, and the trends show that product endorsements on social media are more impactful today than traditional methods such as newspaper and radio ads.