Final answer:
The passage is tailored for advertising agencies that hire ad writers, showing how advertising has evolved to connect with specific demographics. It also emphasizes the influence of TV advertising and the focus on teenagers with disposable income.
Step-by-step explanation:
The intended audience for the passage appears to be advertising agencies that hire ad writers. The passage describes the history and role of advertising in shaping consumer culture and the targeted demographics, specifically focusing on teenagers and the baby boomer generation. The passage references the transition from print advertisements in periodicals such as Ladies' Home Journal to the wide-reaching influence of television advertising that caters to specific demographics like children watching cartoons or adults enjoying cooking shows.
Journal writing for the advertising director would likely deal with crafting campaigns that speak directly to contemporary teenagers' lifestyles, creating slogans that resonate with them and persuasively encourage exercise. Ideas for slogans could be "Move Your Way to a Brighter Day" or "Fit Teens, Exciting Dreams", tapping into the youthful energy and future aspirations of the target audience. These slogans aim to be effective by associating the desired behavior—exercise—with positive outcomes and a sense of belonging to a vibrant, active community.