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What type of research design is represented by focus groups, in-depth interviews, and ethnographies?

a. quantitative
b. qualitative
c. mixed methods
d. ineffective

1 Answer

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Final answer:

Focus groups, in-depth interviews, and ethnographies represent qualitative research design, which aims to explore human behavior and attitudes by gaining in-depth insights rather than quantitative measurements.

Step-by-step explanation:

The research design represented by focus groups, in-depth interviews, and ethnographies is qualitative. This type of research is aimed at gaining in-depth understanding of human behavior, beliefs, attitudes, and the reasons that govern such behaviors. Unlike quantitative research, which seeks to quantify data and generalize results from a sample to the population, qualitative research explores ideas and experiences more deeply.

Focus groups involve guided discussions with a small group of people on a particular topic to gain insights into their perceptions and ideas. In-depth interviews are one-on-one interviews that allow a researcher to collect detailed personal information, thoughts, and experiences. Ethnographies involve the systematic study of people and cultures where the researcher observes society from the point of view of the subject of the study.

Qualitative research is particularly valuable in providing context and understanding the 'why' behind certain behaviors, making it a critical approach in social sciences, market research, and other fields where human behavior is a key variable.

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