Final answer:
Peripheral route of persuasion refers to the way in which individuals can be persuaded through emotional triggers, explicit appeals and attractive presentation, rather than the content of the message itself. This often results in a reflective response due to the individual focusing on the superficial elements rather than the substance of the argument.
Step-by-step explanation:
The peripheral route of persuasion is a concept from the Elaboration Likelihood Model of persuasion. This method doesn't strictly focus on the content of the message, but rather on the presentation, the emotions invoked, and the personality of the speaker. Emotional triggers and explicit appeals - such as attractive endorsers, positive emotions associated with a product, humorous or fearful messages - are some of the things that can successfully persuade an individual through the peripheral route.
This reflective response observed in individuals who respond to peripheral cues typically results from a lack of motivation or ability to process the message in depth. Thereby, the emphasis is on the superficial elements rather than the substance of the argument.
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