Final answer:
Digisight utilizes a virtual structure, which means it likely focuses on flexibility, uses technology to coordinate remote work, outsources certain tasks, and enjoys benefits like scalability and lower overhead costs.
Step-by-step explanation:
An advertising firm, Digisight, utilizes a virtual structure. This means that Digisight is likely organized in a way that emphasizes flexibility and outsource many of its business functions. Instead of having a traditional, centralized office with all employees and departments located in a single physical space, a virtual structure typically relies on technology to coordinate employees who may work remotely, use collaborative software for project management, and hire external agencies or freelancers to complete certain tasks. This organizational structure is particularly advantageous for firms that operate in the digital domain and allows for scalability, access to global talent, and potentially lower overhead costs.