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In the diffusion model, a change agent is the individual able to influence informally other individuals' attitudes or overt behavior in a desired way.

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User Dacy
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Answer:

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Step-by-step explanation:

In the diffusion model, a change agent refers to an individual who has the ability to influence the attitudes or behavior of others in an informal manner, with the intention of bringing about a desired change. The change agent acts as a catalyst by spreading ideas, innovations, or new practices to a wider group of individuals, thereby facilitating the diffusion of the desired change throughout a social system.

User Swapnil Dalvi
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