Final answer:
Geraldo can attract college students to his taco stand by creating resonant content, offering student discounts, and engaging with followers through various interactive means on social media.
Step-by-step explanation:
Geraldo can use several strategies to attract college students to his taco stand via social media. First, he should create content that resonates with the college demographic, such as showcasing affordable and quick meal options. Promotions like student discounts or events can also attract followers.
Engaging with followers by responding to comments and messaging, hosting contests, and collaborating with local influencers or student groups can increase visibility. Using pictures and videos to showcase the atmosphere and food at the taco stand can make the content more appealing. Analyzing social media analytics to understand the types of posts that engage his audience the most can help in refining his strategy over time.