Advertising for life insurance policies is often regulated by laws and regulations specific to each country or region. In general, permissible terms may include:
1. Coverage
2. Benefits
3. Premiums
4. Death benefit
5. Policyholder
6. Beneficiary
7. Payout
8. Term life insurance
9. Whole life insurance
10. Permanent life insurance
However, it's essential for insurance companies to adhere to local advertising regulations and ensure that their advertisements are clear, accurate, and not misleading to consumers. The specific terms and phrases that can be used may vary based on legal requirements in the area where the advertisement is being run. Companies should consult with legal experts to ensure compliance with local regulations.