Question

. ___ is a new term being used to describe the case of sports entities or other companies calling out their support for the pursuit of social causes such as racial equality and diversity without actually taking tangible action toward supporting those goals. This was addressed in the following article: Athletics retailers advertise diversity, but does their leadership reflect it?

a. Wokewashing
b. Miscommunication
c. Inauthenticity
d. Non-cause marketing
e. All the above answers are possible.

Answer 1

The term 'Wokewashing' refers to the scenario where companies outwardly support social causes, such as racial equality and diversity, for image-enhancement, without taking substantial action towards these causes.

Step-by-step explanation:

The term that is used to describe the situation of sports entities or other companies expressing support for social causes like racial equality and diversity without backing up their words with action is 'Wokewashing'. This term designates the efforts of organizations to appear socially aware or 'woke', often for marketing or reputation enhancement, but failing to make substantial changes or contributions to the causes they claim to support. Examples include companies that launch campaigns promoting diversity but lack diverse leadership within their own organization.

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