Answer:
Product: Toothpaste
Four Ps of Marketing:
1. Product: Toothpaste is a personal care product used for oral hygiene. It is a paste or gel that is applied to a toothbrush to clean and maintain the health of teeth and gums. Toothpaste typically contains ingredients such as fluoride, abrasives, detergents, flavorings, and humectants. The product is designed to remove plaque, prevent tooth decay, freshen breath, and promote overall oral health.
2. Price: The price of toothpaste varies depending on factors such as brand, size, formulation, and packaging. Different brands offer toothpaste at different price points to cater to various consumer segments. Price differentiation can also be seen based on the specific benefits or features offered by the toothpaste, such as whitening properties or sensitivity relief. Additionally, promotional pricing strategies like discounts and bundle offers are often employed by manufacturers to attract customers.
3. Place: Toothpaste is widely available in various distribution channels such as supermarkets, pharmacies, convenience stores, and online platforms. It is strategically placed in the oral care section of these retail outlets to ensure visibility and accessibility for consumers. Manufacturers also distribute toothpaste through dental clinics and hospitals, where it can be recommended by professionals. The global reach of toothpaste distribution ensures that it is readily accessible to consumers worldwide.
4. Promotion: Toothpaste manufacturers employ various promotional strategies to create awareness and drive sales. Advertising through television, print media, online platforms, and social media plays a significant role in promoting toothpaste brands. Companies often highlight the unique features and benefits of their products in advertisements to differentiate themselves from competitors. Additionally, promotional activities like sponsorships, endorsements by dental professionals or celebrities, and free samples are commonly used to attract new customers and retain existing ones.
Step-by-step explanation: