Answer:
The survey research method is a data collection technique that involves asking individuals about their attitudes, beliefs, opinions, behaviors, or characteristics. It allows researchers to gather quantitative data from a diverse sample, providing a broader perspective and increasing generalizability. However, it has the potential for response bias, where participants may answer questions in a socially desirable manner, leading to inaccurate or misleading data. To mitigate this, researchers can ensure anonymity, frame questions neutrally, and conduct pilot studies to refine the survey instrument.
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