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what techniques can be used to assess a product? a. customer surveys b. focus groups c. interviewing employees on the production line d. reviewing sales data

User Jwaddell
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Final answer:

Product assessment techniques include customer surveys, focus groups, employee interviews, and reviewing sales data. These techniques provide a mix of qualitative and quantitative data that can collectively offer a comprehensive evaluation of a product's performance, quality, and market success.

Step-by-step explanation:

To evaluate the quality and performance of a product, several techniques can be employed. Methods such as customer surveys and focus groups are commonly used to gather qualitative feedback directly from consumers. These methods can help in understanding customer satisfaction, usage patterns, and potential improvements. Additionally, interviewing employees on the production line can provide insights into the manufacturing process, identify any challenges, and contribute to product quality assessment. Analyzing quantitative data like reviewing sales data also helps measure a product's success in the market and can indicate the quality of its design.

Furthermore, tools like interviews with customers, examining technical databases, and consulting with experts in the field can provide valuable perspectives. To ensure a product meets certain standards before it reaches the market, it is crucial that prototypes are adequately tested for performance and usability. Tools like a concept screening matrix and a prototype can be integral in this phase of assessment, as they help in selecting and refining design concepts.

User John Rayner
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