Final answer:
The snippet of copy pulled from the body of an email is known as Preview text. It provides a quick overview of the email's content and plays a crucial role in an email marketing strategy. An engaging Preview text can increase open rates and improve conversion rates.
Step-by-step explanation:
The snippet of copy that is pulled in from the body of your email is referred to as the Preview text, also known as Preview email, Preview content, or Preview line. This is often the first few lines of an email that are visible without opening the full message. It serves as a brief overview of the email's content providing the recipient an idea of what the email is about while deciding whether or not to open it.
The usage and effectiveness of the Preview text significantly impacts the overall email marketing strategy. An engaging and informative Preview text can increase email open rates, subsequently leading to better conversion rates.
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