Question

Assume that a film includes repeated scenes showing the trademark Voom on the sports shoes of its attractive adolescent protagonists. Although the film is successful among young audiences, no increase occurs in the sale of Voom shoes. Which of the following hypotheses about this outcome is the most plausible on the basis of the studies cited?

(In contrast, younger informants consider the appearance of name-brand products in the story an acceptable and expected part of the movie-going experience and not a change. For them, encounters with familiar products are associated with feelings of belonging, comfort, and security.)
A. Audiences feel uncomfortable because voom is an unfamiliar brand
B. Most members of the audience already own a pair of Voom shoes
C. Audiences are worried by the social implications of these scenes
D. Audiences are too engrossed in the story to notice the shoes

Answer 1

Despite Voom shoes' visibility in a film, sales did not increase as audiences were likely too engrossed in the story to notice them as a product. Young viewers often see brand appearances in films as a part of the narrative, not a sales pitch.

Step-by-step explanation:

Based on the information provided in the question, the most plausible hypothesis explaining why the sale of Voom shoes did not increase despite their visibility in the film is option D: Audiences were too engrossed in the story to notice the shoes. As stated, younger viewers consider brand appearances an acceptable part of the film and connect it with feelings of belonging, comfort, and security. This implies they might not necessarily view these products with a consumerist perspective but rather as integral aspects of the narrative.

Learn more about impact of brand appearances in films