Question

Non-Market Strategy (NMS) is defined most accurately by which of the following (choose all accurate responses)?

a. NMS is related to Triple Bottom Line concerns.
b. NMS, exclusively, is not related to economic concerns.
c. NMS considers how managers anticipate and preempt, respond and react to actors, influencers, issues and actions from the social, political and regulatory arenas in society.
d. NMS is relevant to mostly social enterprises and infrequently involves large MNES.
e. NMS recognizes that businesses are social, political and ethical entities.
f. NMS is only a trend that is generally lost in "green washing" where MNEs pursuc causes to make it look like they are concerned when they are not

Answer 1

Non-Market Strategy (NMS) is defined most accurately by the following:

a. NMS is related to Triple Bottom Line concerns.

c. NMS considers how managers anticipate and preempt, respond and react to actors, influencers, issues and actions from the social, political and regulatory arenas in society.

e. NMS recognizes that businesses are social, political and ethical entities.

Step-by-step explanation:

Non-Market Strategy (NMS) is a business strategy that recognizes and evaluates the environmental, financial, and social performances of corporate entities. It emphasizes the use of soft power to achieve competitive economic goals by targeting political, institutional, and social influencers. Non-Market Strategy encourages wider interactions outside the market to encompass and carter for the interests of individuals, social institutions, and government entities.