Final answer:
Mary Kay is considered a multinational firm due to its localized marketing strategies across different countries. It used a direct selling strategy to enter the Indian market. It is a global brand because of its worldwide recognition, marketing efforts, and business model.
Step-by-step explanation:
1. Mary Kay can be considered a multinational firm, as it operates in multiple countries with a significant degree of localization in its marketing strategy and product offerings to cater to the varying needs and preferences of different markets.
2. When Mary Kay entered India, it used a direct selling market-entry strategy. This involved recruiting local individuals to sell their products directly to consumers rather than through a retail storefront, allowing them to adapt to the cultural and economic environment of India while capitalizing on personal connections and networks.
3. Yes, Mary Kay is a global brand, as it is recognized and available in numerous countries across the world. Its global presence is supported by its reputation as an established cosmetics and skincare brand, its international marketing campaigns, and a business model that encourages entrepreneurship among its consultants around the globe