Hello!
Answer:
personal selling and advertising.
Step-by-step explanation:
This was a time when production had increased significantly, thanks to advances in technology and manufacturing. However, demand for goods had not kept pace with this increase in production. As a result, many firms had excess inventory that they needed to sell.
To address this problem, firms began to rely heavily on personal selling and advertising:
- Personal selling involved having salespeople go out and meet potential customers face-to-face to sell them products.
- Advertising involved using various media, such as newspapers, magazines, radio, and television, to reach a large number of potential customers with messages about products.
Conclusion:
During the sales-oriented era between 1920 and 1950, firms found an answer to overproduction primarily through personal selling and advertising.