Question

A value is important to a society because it is

the measure used to determine how good a person is.

an amount of goods or services considered reasonable.

a human characteristic that is considered desirable.

the financial cost of an item, which is very important.

Answer 1

A human characteristic that is considered desirable

Step-by-step explanation:

The word society can key you in here:

The first option would make sense for "value" but that's for a single person, not a society.

The second would apply to marketing, etc.

The third makes the most sense because a society is brought together by people who share the same "values," which in context could mean a human characteristic that is considered desirable. For example, a religious society can be brought together because they are all pious.

The final would also apply to marketing, trade, etc.