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Where did the original idea for the Starbucks format come from? What lesson for Internaional business can be drawn from this?

User Ermiar
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Answer:Howard Schultz, the founder of Starbucks, was inspired by the coffee shops he saw in Italy and decided to bring that concept to the United States. The lessons for international business that can be learnt from this are that it is important to be open to new ideas and to be willing to adapt to different cultures.

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User Oleg Majewski
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