Answer:
Customer experience management is a business science that focuses on understanding and managing customer interactions throughout the entire customer journey.
Its purpose is to create more positive experiences that increase customer loyalty, satisfaction, and advocacy.
The goal is to create long-term relationships with customers by understanding their needs and wants and delivering a personalized experience that meets or exceeds their expectations.
This can be done by gathering and analyzing customer feedback, implementing strategies to improve customer service, and measuring the effectiveness of those strategies.