Answer:
**Financial Transaction Example:**
Financial Transaction: A customer places an order for a large quantity of products, resulting in a significant sale and revenue for the company.
Importance of Capturing: This financial transaction is of great interest to a sales manager because it directly impacts the company's revenue and financial performance. Capturing this transaction in the firm's information system allows the sales manager to track and analyze sales trends, monitor the performance of individual sales representatives, assess the effectiveness of marketing strategies, and forecast future revenue. It provides valuable insights into the company's financial health and helps the sales manager make informed decisions regarding resource allocation, sales targets, and overall business strategy.
**Nonfinancial Transaction Example:**
Nonfinancial Transaction: A customer submits a positive review and testimonial about their experience with the company's product or service.
Importance of Capturing: This nonfinancial transaction holds significance for a sales manager as it relates to customer satisfaction and reputation management. Capturing positive reviews and testimonials in the firm's information system allows the sales manager to gauge customer sentiment, identify successful products or services, and understand the factors that contribute to customer loyalty. Positive feedback can be leveraged for marketing and promotional purposes, influencing potential customers' purchasing decisions. Additionally, capturing this information enables the sales manager to acknowledge and reward employees who contributed to the positive customer experience, fostering a positive work environment and encouraging continued exceptional service.
In both examples, capturing the transactions in the firm's information system provides the sales manager with data-driven insights that guide strategic decisions, enhance customer relationships, and contribute to the overall success of the business.