Question

Both Coca Cola and Benetton are global enterprises. Conduct online research and answer the following questions:

Part A
What characteristics do these two firms display that qualify them as global enterprises?

Answer 1

Coca-Cola and Benetton are both considered global enterprises due to several characteristics that qualify them as such:

Step-by-step explanation:

1. International Presence: Both Coca-Cola and Benetton have a significant presence in various countries around the world. They operate in multiple markets and have established distribution networks, manufacturing facilities, and retail outlets on a global scale.
2. Global Brand Recognition: Both companies have strong and recognizable brands that are known internationally. Coca-Cola is one of the most recognized beverage brands globally, and Benetton is known for its distinctive clothing and fashion.
3. Diverse Consumer Base: These companies cater to a diverse range of consumers across different cultures and regions. They adapt their products, marketing strategies, and communication to suit local preferences while maintaining their global brand identity.
4. International Supply Chain: Both companies have complex supply chains that span across different countries. They source raw materials, manufacture products, and distribute them globally, reflecting their interconnected operations.
5. Cross-Border Operations: Coca-Cola and Benetton conduct cross-border business transactions, investments, and collaborations. They may have subsidiaries, joint ventures, or partnerships in various countries to enhance their market presence.
6. Global Marketing Campaigns: Both companies run international marketing campaigns that aim to resonate with consumers globally. They use consistent branding and messaging across different countries while adjusting their campaigns to local contexts when necessary.
7. Cultural Sensitivity: As global enterprises, they need to be culturally sensitive and aware of local norms and values. This helps them avoid misunderstandings and adapt their strategies to the cultural context they operate in.
8. Global Workforce: Both companies employ a diverse workforce from various countries. This allows them to leverage a broad range of skills and perspectives to drive innovation and growth.
9. Technological Innovation: Global enterprises often invest in technological advancements to streamline their operations, reach consumers efficiently, and adapt to changing market trends on a global scale.

Overall, these characteristics showcase how Coca-Cola and Benetton meet the criteria of global enterprises through their extensive international reach, brand recognition, diverse consumer engagement, and cross-border operations.

i hope this helps! <3