Question

As a project manager for an online retailer, you meet with your company’s head of customer service and are asked to improve the response time to customer email inquiries by 15 percent by the end of the first quarter. Your team creates email templates for responding to typical questions from customers and produces an end-of-quarter report that shows a 17 percent improvement in response time after your templates were implemented. Which of the following best represents the project launch?

a. Creating email templates for responding to typical questions from customers
b. Improving the response time to customer email inquiries
c. Producing an end-of-quarter report that shows a 17 percent improvement in response time
d. Meeting with your company’s head of customer service

Answer 1

Creating email templates for responding to typical questions from customers is the action that best represents the project launch for improving customer service response times.

Step-by-step explanation:

The correct answer to the question regarding which activity best represents the project launch is a. Creating email templates for responding to typical questions from customers. This action signifies the initiation of the project to improve customer service response times. While meeting with the company's head of customer service (option d) may have set the stage for the project, it did not actually launch it. Similarly, the end-of-quarter report (option c) is a result that follows after the project's implementation. Therefore, it does not represent the project launch either. Lastly, improving the response time to customer email inquiries by 15 percent by the end of the first quarter (option b) is the project goal, not the launch of the project itself.