Sam, a cost analyst for Jiffy, observes that when they are producing 700 jars of peanut butter an hour, their marginal cost is 40
cents ($0.40) and their average variable cost is only 45 cents ($0.45). From this, Sam concludes that average total costs must be
as they increase production from 700 jars per hour.
and average variable costs must be
Falling falling
Rising rising
Rising falling
Falling rising