Question Alternative 1: a. Define what is meant by evaluative criteria and determinant criteria. B. Identify how each is relevant to you when deciding among alternatives of a product/service of your choice. C. Can your determinant criteria change for the same product service? Briefly explain. Question Alternative 2: a. Compare and contrast the three decision-making approaches. B. Name 2 factors that impact the type of decison making? c. Think about a recent purchase, and explain which approach did you use?