B. False
In a monopoly market, the monopolistic firm has control over the price and quantity of the product. If a consumer's willingness to pay is below the market price set by the monopoly, it is still possible for a mutually beneficial trade to occur. The consumer may be able to negotiate a lower price or find alternative options that better suit their budget. However, it is important to note that in a monopoly market, the monopolistic firm has more power and control over the terms of the trade compared to a perfectly competitive market.