Question

Competition from a variety of other kinds of retailers has adversely affected the conventional supermarket business Stephen’s family has owned and operated for years. To address the new competitive reality, Stephen wants to apply what he recently learned as a marketing major and has recommended that his family’s business should: a. emphasize fresh, locally sourced perishables. b. eliminate customer frills and extras. c. offer fewer private-label brands. d. offer more national brand packaged goods and few perishables. e. target the broadest possible customer base.

Answer 1

To address the competition, Stephen's family supermarket business should emphasize fresh, locally sourced perishables.

Step-by-step explanation:

Given the adverse effects of competition on Stephen's family's conventional supermarket business, Stephen should consider emphasizing fresh, locally sourced perishables as a marketing strategy. This would differentiate the business from other retailers and attract customers who value these types of products. By offering high-quality, locally sourced produce and other perishable items, Stephen's family business can cater to the preferences of health-conscious consumers and capitalize on the growing trend of supporting local businesses. As we know due to the fear of diseases, it is also better to emphasize fresh, locally sourced perishables so this will be the chosen option.