So, one example of how Atwater exploited backlash is seen in his “southern strategy” during the 1980s. He recognized the racial tensions and unease that persisted in the South, particularly in white conservative communities. Atwater strategically played on these sentiments to fuel political polarization, appealing to the fears and prejudices of white voters. This approach involved using coded language and symbolic gestures to signal to this base, without explicitly appealing to racism. By doing so, he effectively mobilized support among a significant portion of the electorate. Atwater was also known for his use of negative campaigning, employing both subtle and overt strategies to exploit backlashes stemming from issues such as crime, welfare, and affirmative action. He capitalized on public opinion surrounding these issues to create a sense of division and cultivate support for his candidates. It is important to note that while Atwater had significant impact on American politics, his tactics have been regarded by many as ethically dubious and harmful to social cohesion. His approach to politics exploited the worst aspects of human nature, perpetuating division and playing on the grievances of certain groups for political gain.