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Crest is one firm of many in the market for toothpaste, which is in long-run equilibrium.

Indicate which of the following graphs accurately reflects Crest's demand curve, marginal-revenue (MR) curve, average-total-cost (ATC) curve, and marginal-cost (MC) curve.
A
Price, Cost, Revenue
Quantity of Crest Toothpaste
MC
ATC
Demand
MR
B
Price, Cost, Revenue
Quantity of Crest Toothpaste
MC
ATC
Demand
MR

A

User Mckuok
by
7.7k points

1 Answer

3 votes

Here is the analysis for the given question:

This is a question about the long-run equilibrium for a firm (Crest) in a competitive market for a product (toothpaste).

The key graphs needed to analyze this are:

- Demand curve - Shows the relationship between quantity demanded and price. Downward sloping due to law of demand.

- Marginal revenue (MR) curve - For a perfectly competitive firm, the MR curve is equivalent to the demand curve since the firm is a price taker.

- Average total cost (ATC) curve - Shows the average total cost per unit at different levels of output. U-shaped due to economies and diseconomies of scale.

- Marginal cost (MC) curve - Shows the additional cost of producing one more unit. Intersects ATC curve at lowest point.

In long-run equilibrium for a perfectly competitive firm, the following conditions must hold:

- Profit maximization: MR = MC

- Zero economic profit: Price = minimum ATC

Of the two graphs provided, Graph A satisfies these equilibrium conditions.

The MR and demand curves overlap, MR=MC at the profit maximizing quantity, and the price line is tangent to the minimum point on the ATC curve, indicating zero economic profit.

Therefore, Graph A accurately reflects the demand, MR, ATC, and MC curves for Crest in long-run equilibrium.

The key is recognizing the relationships that must exist between these curves at the optimal equilibrium output and price. Graph A illustrates these requirements correctly.

User Modika
by
8.4k points
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