Third- and fourth-screen viewing habits have reshaped traditional broadcast TV and cable:
Audience Fragmentation: Viewers shift to on-demand streaming, reducing live TV viewership.
Cord-Cutting and Cord-Stacking: Subscribers opt for streaming, affecting cable revenue.
Content Delivery Shift: Networks offer online streaming to reach wider audiences.
Advertising Changes: Advertisers invest more in digital ads, affecting TV ad revenue.
Data and Analytics: Online platforms gain insights for tailored content.
OTT Services Emergence: Digital platforms compete with traditional networks.
Mobile-Friendly Content: Content providers prioritize mobile viewing.
In summary, third- and fourth-screen viewing impact how content is consumed and delivered, with traditional TV adapting to stay relevant.