Question

Kellogg's is introducing a new oat bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's expecting consumers to engage in what form of problem solving?

Select one:
a. Routinised response behaviour
b. Limited problem solving
c. Extended problem solving
d. Addictive consumption

Answer 1

Based on the given information, Kellogg's is introducing a new oat bran waffle for toasters and using television commercials as a key element in communicating the benefits of the product. In this scenario, Kellogg's is likely expecting consumers to engage in limited problem solving.

Limited problem solving refers to a consumer decision-making process that falls between routinized response behavior and extended problem solving. It typically occurs when consumers have some previous experience with a product category but still require some information to make a decision. In this case, the television commercials serve as a means to provide the necessary information about the new oat bran waffle and its benefits, helping consumers make a more informed choice.

Therefore, the answer is b. Limited problem solving.