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Chris laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while he was in school. Now he was trying to determine what had gone wrong with the campaign
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20 votes
Chris laughed at some of the cultural mistakes companies made in advertising and promotion in international trade while he was in school. Now he was trying to determine what had gone wrong with the campaign he had planned in Latin America for his company's product, and it didn't seem quite as amusing. He narrowed the issues to sociocultural factors. He was looking at both __________ and __________. Group of answer choices

User Olubukola
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22 votes
22 votes

Answer:

He was looking at both visible artifacts and underlying values.

Step-by-step explanation:

Visible artifacts are organizations attitude and behavior towards surroundings. Chris has identified some of the mistakes made in advertising by a company. He was trying to determine the issue with the marketing team of the company and he concluded the main reason to be sociocultural factor.

User AvisSiva
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