Question

Which of the following terms best describes a product, price, promotion, place and makes the strategy come alive? a) Tactics b) Promotion c) Integrated marketing communications d) Strategy

Answer 1

Integrated Marketing Communications (IMC) is the term that best describes the strategy of coordinating product, price, promotion, and place to create a cohesive and effective marketing plan.

Step-by-step explanation:

The term that best describes a product, price, promotion, and place and brings the strategy to life is Integrated Marketing Communications (IMC).

IMC is a strategic approach that integrates various marketing tools and tactics to deliver a consistent and powerful message to the target audience. It involves coordinating all the elements of the marketing mix, including product, price, promotion, and place, to create a cohesive and effective marketing strategy.

For example, a company may use IMC to launch a new product by developing an integrated marketing campaign that includes advertising, public relations, social media, and sales promotions. By aligning all the elements of the marketing mix, the company can maximize the impact of its message and increase the chances of success.

Answer 2

Integrated Marketing Communications (IMC) is the term that best describes the product, price, promotion, and place and makes the strategy come alive.

Step-by-step explanation:

The term that best describes a product, price, promotion, and place and makes the strategy come alive is Integrated Marketing Communications (IMC). IMC refers to the coordination and integration of all marketing communication tools, channels, and sources within an organization into a seamless program that maximizes the impact on customers and stakeholders.

IMC ensures that all marketing messages and activities are consistent and work together to create a unified brand experience for the target audience. It involves the strategic management and integration of advertising, public relations, sales promotion, direct marketing, and personal selling to achieve marketing objectives.